Our story

My journey with jewelry began in 2006. I was fresh out of graduate school and started as a design intern. It was not easy. As an immigrant in a new country, every challenge tested me. Yet each one became a step toward growth and discovery.

In 2015, I reached a turning point. I became a permanent resident of the United States. That moment gave me the chance to build a dream into reality. I started S for Sparkle with a simple belief. Jewelry could carry more than beauty. It could carry love and care.

The first 5 years were filled with hustle. I was chasing independence and stability. But my true purpose was still waiting to be found.

In 2020, everything shifted. A teenage girl posted a viral TikTok about Moldavite. I had been offering Moldavite jewelry for years. Suddenly people were searching for meaning, comfort, and connection in uncertain times. They came to me not only for jewelry, but also for guidance, hope, and tools for setting intentions.

That experience unlocked a deeper memory. Years ago, after my brother passed away, I became the emotional anchor for my family. I remembered how much strength it takes to hold others while finding your own way. That moment lit the spark that became my mission.

Today, S for Sparkle is more than jewelry. It is a companion for self-discovery. It is a way to honor love and to give meaningful gifts. It is a reminder to pause and set intentions for well-being.

I am proud to serve people who embrace transformation. I am proud to support those who show love through tokens of meaning. And I am proud to walk alongside anyone who chooses growth, even in hard times.

Every piece of jewelry in my shop is made to carry beauty, energy, and care. It is my honor to share this journey with you.

Yuchun